Making "real decisions" on massive volumes of data is going to be one of the next major BI/DW challenges facing by enterprises. Many of today's solutions struggle with the volume of data already available for analysis. With the wave of textual data, IT departments and BI users are going to be stressed further and must adapt to handle this increasing challenge.

Enterprises must have the tools, technology, and information to enable quick and efficient adaptation to these changes. Executives must be able to:

• Provide the right people with the right information at the right time
• Monitor market conditions, customer preferences, future trends, and demographic shifts
• Make sound business decisions based on accurate, current, and comprehensive information

Combining enterprise data warehouse, business intelligence, enterprise architecture and process integration, Genuine IT BI/DW services can help ensure that your organization is not a victim of data quality and availability issues, and can make better decisions faster.

Genuine IT offers discovery, assessment, and development services in these areas:

• Data Warehousing
• Business Intelligence
• Performance Management
• BI Analytical Reporting, Visualizations and Dashboards
• Data Integration
• ETL
• Data Quality Process and Infrastructure
• Data Governance and Stewardship
• Master Data Management

Business Intelligence Transforms Data into Effective and Timely Decisions

Our Business Intelligence (BI) services and solutions address the fundamental challenge of any business: Closing the loop between business planning and execution. Studies indicate that over 85% of BI implementations fail to meet the objectives of their Business Drivers. The non-alignment of Business Strategy and BI Strategy, Time and Cost overruns, and the complexity of Data Infrastructure are a few of the factors that plague organizations, preventing them from achieving their Corporate Goals and Objectives. We partner with our customers to advice, build and co-manage an effective BI implementation strategy coupled with a sustainable cost effective execution model.

BI systems combined with data warehouse management initiatives can help transform your operational system data into an analytical system data structure that supports your business needs. This structure enables business executives to obtain a historical view of operational data, thus reducing the burden on your IT resources and enabling executives to make proactive decisions instead of reactive ones.

The people and processes that govern your data are critical ingredients for making the right decisions. Data quality and stewardship combined with the right governance model for your organization will bring the right people and processes together to ensure you are making the best decisions possible based on timely and accurate information.